Why Boise Might Secretly Be the Coolest City in the Pacific Northwest

The first time Boise, Idaho, hit my radar, I was on a ski trip in Sun Valley in 2022. “Have you been there?” asked newly acquired friends on the lifts. “It’s getting cool,” one local whispered.

When I finally went this summer, I found a midsize, mountain-adjacent community that can appear charmingly small-town or thrillingly cosmopolitan, depending on which block you walk down or who you meet…

Read the full article from The Wall Street Journal here.